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The only solution required for all your survey needs.

Our Story

Founded in October 2020, Walr was set up to offer researchers an unrivalled data creation platform and service. It was designed to be the only solution required for all data creation needs. With the sole ethos of partnership, we wanted to provide a solution that played a key role in driving the success of our customers’ businesses.

With 350 years’ collective experience in the sector, having acquired the research tech firm QuenchTec in 2021, Walr now offers the research industry seamless data creation. Through one platform, customers can access an audience of millions and benefit from on-point data collection, analysis and reporting.

With Walr’s tailored data creation products underpinning their activities, research users are now fully empowered to focus on what makes them successful and drives their business forward.

2020 year founded
80 team members
75 clients
60 k interviews per day
10 k projects run
1.5 bn questions answered
Our Values.

We Delight through Dedication

We go above and beyond for our clients, committed to delivering best-in-class service. We choose to consistently act in the best interests of our clients – with integrity, honesty and fairness – to delight through dedication.

We Lead with Trust

We approach our work with a data-driven mindset, balanced by an acknowledgement that we are all human, first. As our company continues to grow, we don’t lose sight of what’s most important — our people. We default to open, choose respect and show comfort with candor knowing that doing so fosters an environment where people can be their best selves.

We Revel in Innovation

We aren’t afraid to take informed risks, learn from mistakes and act with purpose to build the future. Through continual innovation, we deliver new solutions for our clients and elevate expectations — both within our business and throughout our industry.

We Celebrate as a Team

Walr is a globally distributed team that equally emphasizes individual accountability and collective success. We take the time to value others’ contributions and invest in growth by prioritizing Learning & Development and celebrating milestones during Monthly Group Meetings. Prioritizing inclusivity and leaving egos behind, we see that the whole is truly greater than the sum of its parts.

We Are Empowered to Act Like Owners

Regardless of background, tenure or title, all employees are empowered to be ambitious, courageous and accountable for their actions, in pursuit of the future of Walr.

Our strategic leadership team

Lewis Reeves Chief Executive Officer

Lewis has spent over 10 years working within the research, data and technology arena. With experience at scaled businesses such as Research Now (now Dynata), prior to launching Viga and scaling the group now known as Savanta.

Tariq Badar
Tariq Badar Chief Financial Officer

Tariq brings a wealth of knowledge and experience to Walr. He played a key role in the rapid scaling of Freddie’s Flowers, during his 5 year term as Finance Director, culminating in a successful PE deal. Prior to this, Tariq was with Grant Thornton, working on a range of projects, in the UK and US.

Peter Flower
Peter Flower Chief Operations Officer

Peter Flower comes with an extensive industry background in both software and research, and has had pivotal roles in several successful mergers. He was COO at Platform One, where he helped integrate the business and its platform following their merger and launched Viga with Lewis in 2015.

Ben Walton
Ben Walton Chief Commercial Officer

Ben has 20 years’ experience working in marketing, insights and data roles. Starting his career at AstraZeneca, he spent the first 10 years supporting pharmaceutical companies, before expanding his industry experience at GfK and System1 where he held commercial leadership positions globally.

Emily Whiting Chief of Staff

Having held senior leadership roles at a high-growth start-up and a Fortune 150 corporation, Emily leverages deep experience in management consulting, program and change management, lead strategy and people operations.

Simon Vaarning Chief Technology Officer

Following a degree in Mathematics from the prestigious Lund university, Simon led development teams at Sorona and GMI. From here he moved to MI Pro, a part of QuenchTec, which was later acquired by Walr.

Find our team across the globe.

Strategically placed teams to deliver the best solutions for our customers, exactly when and where they are required.

United Kingdom

You’ll find Walr HQ situated just outside London Bridge station on the doorstep of Borough Market. Yummy!


Our remote-first team of customer specialists cover most corners and timezones of the US, ensuring all needs are taken care of.


The trendy Scandinavian city of Malmö, just over the bridge from Copenhagen, is where you will find our core development team.


In the heart of Oslo is where some of our great, innovative minds sit.


Multi-city coverage to ensure the very best talent is on board, in support of our global business.


Operating out of Sydney to deliver delight to our customers in the APAC region.

North Macedonia

Working closely with our core development team in Malmö, our North Macedonia team maintain the bedrock of our platform.

What’s it like to work at Walr? Join the team.