Introduction
Human8 is a global market insights consultancy operating across innovation, customer experience, and brand communications. With approximately 650 consultants worldwide and 160 in the APAC region, it specializes in understanding the human complexity with actionable insights to help brands uncover what matters.
The company chose to work with Walr as it was looking for a partner that truly understood the local Australian market. This partnership has enabled Human8 to deliver high-quality insights to clients with confidence, knowing they have responsive, knowledgeable support every step of the way.
Senior Business Director at Human8, Matthew Jorgenson explains how Walr has become an integral part of their research operations.
The Challenge
One of the ongoing challenges in global market research is finding partners who truly understand local market nuances.
For our operations in Australia, this regional understanding is crucial. We needed a sample provider who could deliver more than just respondents – we required a partner who could understand project complexities and offer solutions, even when facing unique or challenging research requirements.
Beyond local expertise, we needed a partner that could respond quickly to tight project timelines while maintaining our high-quality standards. In the fast-paced world of market research, responsiveness and reliability are non-negotiable.
Building a Trusted Partnership
What sets Walr apart is its genuinely seamless approach to client relationships. The team actively engages with projects, offering suggestions and solutions that may even sit outside their core services.
This means we can reach out to the Walr team with confidence, knowing that even if they can’t fulfil a particular request, they will proactively suggest alternative solutions or connect us with appropriate specialists.
The responsiveness of the team has been particularly valuable. Their ability to quickly address queries and concerns has built a strong foundation of trust, ensuring we can focus on delivering insights to our clients rather than managing operational challenges.
This trust-based relationship has proven crucial in an industry where panel providers can sometimes become commoditized. Walr has successfully differentiated itself by prioritizing relationship-building and client success over pure transactional interactions.
How Walr Sets Human8 Up for Success
Walr’s support structure combines speed, efficiency, and quality in a way that directly addresses our operational needs. The team’s responsiveness enables projects to move forward quickly, even under tight deadlines.
Walr’s operational infrastructure provides seamless support, with strong local representation in Sydney backed by broader team capabilities. This structure ensures consistent service delivery while maintaining the personal touch that makes the partnership so effective.
Most importantly, Walr consistently prioritizes project success over individual transactions, creating an environment where both parties work toward shared objectives.
What Comes Next for the Partnership?
Human8, powered by Walr, has recently completed research focusing on the over-60s market in Australia, an audience that has previously been overlooked by research.
As the relationship continues to develop, we are exploring ways to leverage our combined expertise to deliver even greater value to clients
How Would You Describe Walr’s Service in Three Words?
Easy, efficient and collaborative.
