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Why Research and Reviews Matter More Than Influencers for Gen Z Brand Trust

A Walr survey of 2,000 Gen Z Americans found reviews, independent research and expert opinion are more trusted than influencer content when evaluating brands.

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Market Research Has a Branding Problem: Insights from Sam Salama

Sam Salama on the talent gap, the creativity deficit, and why the industry needs to start talking about itself differently.

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Why Smart Researchers Build Analysis as Data Comes In

Tab specs used to take hours and still missed things. Here’s why smart researchers are ditching upfront planning for real-time, flexible data analysis.

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How AI Gives Market Researchers Their Time Back: The Real Gift of Automation

When AI takes on the uniform tasks in research, teams get back their most valuable resource: time. This blog explores how automation and human-in-the-loop service elevate the work researchers do best.

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Redefining Leadership in Market Research: Insights from Kelly Beaver MBE

Kelly Beaver MBE shares her journey from consultant to CEO, covering leadership, career growth, and the future of the research industry.

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3 Strategies to Improve Data Quality in Research

Craig explores three ways to protect your research from growing fraud risks.

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The Power of Professional Relationships: Insights from Matt Jorgenson

Discover how Matt Jorgenson, Senior Business Director at Human8, turned professional relationships into career advantages. Learn why meaningful connections drive problem-solving and success.

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Customizable Services: The Human Touch in an Age of Automation

Christie shares insights on maintaining a personalized service in an automated world.

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