Privacy Notice
Last updated: 29/06/2026
We respect the privacy rights of individuals who visit our website (https://walr.com/), representatives of our clients and customers, suppliers, respondents to surveys and other individuals whose personal information we process in the course of providing our services.
This Privacy Notice describes how we process your personal information when you visit our website, participate in surveys, and/or purchase products or services from us.
This Privacy Notice should be read in conjunction with the Walr Terms and conditions.
Subject to where you are based, you may have additional privacy rights or there may be more stringent notice requirements. For country specific information, please use the link(s) below.
- California, USA: Schedule 1
- About Us
Walr Group Limited (also referred to as “Walr”, “we”, or “us”) is the controller of the personal information we collect when you visit our website (https://walr.com/) (“website”) or platforms (“Platform”), respond to surveys or purchase products or services from us.
If you are participating in a survey, we may also process additional categories of your personal information provided in your responses and in those cases we act as a processor of our clients. Our clients are the controller in respect of any personal information included in your survey responses. Your survey responses are typically anonymised (unless otherwise stated in the survey) and results are created in aggregated formats for the purpose of market research. To understand how our clients may use your personal information, please refer to our client’s privacy notice as may be provided from time to time. If you require additional information about how to contact our client please email: hello@walr.com.
- How to Contact Us
Any comments, complaints, questions or requests may be emailed to our Data Protection Officer at: privacy@walr.com.
Alternatively, you can also write to us at: Data Protection Officer, Walr Group Limited, Third Floor, Great Suffolk Yard, 129-131 Great Suffolk St, London, SE1 1PP.
- What Personal Information We Collect and Process
We may collect, use, disclose and process the following categories of personal information:
| Category | Examples |
| Name & contact information | Name, address, personal phone number and personal email address |
| Business contact information | Work email, work phone number, role/title |
| Demographic information | Age; date of birth; marriage status; family status; gender; physical characteristics; military status; political*, religious* or philosophical beliefs*; sexual orientation*; racial or ethnic origin*; union membership*; job; and such other information as collected from you during registration |
| Device, browser and communication information | Network and Internet service provider (ISP) information, Internet Protocol (IP) addresses, device and browser identifiers, device and browser information, advertising identifiers, behavioural analytics (session monitoring and human interaction metrics), cookie and tracker identifiers, and related information. data about how you use our website or web-based properties, including the services you viewed or searched for, page response times, download errors, length of visits and page interaction information (such as scrolling, clicks, and mouse-overs). To learn more about our use of cookies or similar technologies please see the “Information about our use of cookies” section below.
|
| Account and security information | User credentials including username and password, account profile and settings and preferences profile and usage information, your marketing preferences, including any consents you have given us. |
| User contributions | Survey responses submitted |
| Statistical and analytical information | Any statistical or analytical information based on survey responses (which are ordinarily pseudonymised or aggregated) |
| Location information | Region, country, and coarse and precise geolocation information |
For California residents, our required disclosures under CCPA/CPRA are as described in our California Statement.
- How We Collect your Personal Information
We collect personal information about you when you visit our website, through our customer on-boarding process or respondent account registration process (depending on your relationship with Walr). Thereafter we may collect personal information from surveys you choose to participate in and complete. We collect information from the following sources:
- Directly from you when you register for an account with us and subsequently when you participate and complete surveys;
- The device you are using to complete surveys; and
- Our clients in the course of providing our market research surveys;
Providing personal data in survey responses is optional; however, in order to provide you with access to our platform and services, you will be required to provide certain personal information (e.g., contact information and name) to register for an account.
- How We Use Your Personal Information
The table below includes details of the purpose for which we use your personal information, the related legal basis for processing your personal information and the categories of personal information processed for that purpose.
| Purpose | Legal basis | Personal information categories processed |
| Provide access to our Platforms, products and services as requested by you, manage your account, and respond to any comments or complaints you may send | · Performance of a contract
· To pursue legitimate interests |
· Name and contact information
· Account and security information · Device, browser and communication information |
| Monitor use of our Platforms, websites and online services, and use your information to help us monitor, improve, troubleshoot and protect our Platforms, products, content, services and website, both online and offline | · To pursue legitimate interests | · Device, browser and communication information
· Location information
|
| Recommend features, Platforms, products, and services that might be of interest to you, identify your preferences, personalize your experience with Walr, including our website, products or services and in some cases to invite you to take part in customer satisfaction surveys | · Performance of a contract
· To pursue legitimate interest |
· Name and contact information
· Device, browser and communication information
|
| Detect and prevent fraud, duplicate accounts and poor-quality responses | · Performance of a contract
· To pursue legitimate interests |
· Name and contact information
· Device, browser and communication information · Location information
|
| Process incentive claims and deliver awards | · Performance of a contract
|
· Name and contact information
|
| Communicate with you about your account, surveys, updates to our Terms or Privacy Notice, and panel opportunities | · Performance of a contract
· As outlined in your consents and instructions |
· Name and contact information |
| Provide clients with pseudonymised or aggregated survey results | · To pursue legitimate interests
· As outlined in your consents and instructions |
· Statistical and analytical information
· User contributions |
| Direct Marketing | · As outlined in your consents and instructions | · Name and contact information
|
| Comply with applicable laws | · To comply with our legal obligations | · Any category of personal information, as required to comply with our legal obligations |
| Defend legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation) | · To pursue legitimate interests
· To comply with our legal obligations |
· Any category of personal information, as required |
- Who We Share Your Personal Information With
We may share your personal information with:
- Clients who have commissioned the relevant survey typically receive pseudonymised or aggregated survey responses. We do not share identifiable personal information with clients unless necessary for a specific project, and only under strict contractual controls. We will inform you in advance if such identifiable personal information is to be shared with a client.
- Third-party business partners that support our business, such as web hosting service providers, fraud-detection partners (that provide device verification and quality scoring tools), payment providers, and other third parties we engage.
- Affiliates within the Walr group of companies involved in processing panel or survey information.
- Competent authorities in order to comply with any law, court order, legal request or other legal process.
- Professional advisors such as legal advisors or accountants.
- Professional advisers, potential buyers, and their representatives where necessary for the purposes of valuing our business or facilitating its sale, merger, or restructuring. Any such sharing will be limited to what is strictly required, and recipients will be bound by confidentiality and data protection obligations.
We will never sell your personal information.
- Transfers outside of the EEA and UK
Your personal information may be transferred outside the UK or EEA, including to Walr group entities or service providers. Where we transfer personal information internationally, there is a risk that we may transfer your personal information to countries that provide less protection than the UK’s data privacy laws. Due to this, we use legally required safeguards such as the International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs).
- Security of your personal data We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed.
In addition, we limit access to your personal information to those employees, agents, contractors and third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.
- How Long We Keep Your Personal Information
We calculate the retention period based upon the time the personal information is needed to fulfil the purposes set out in this Privacy Notice, taking into account any timelines required or recommended by regulators or applicable laws.
Ordinarily, we keep your personal information for the period during which we are providing products or services to you or you have an active online account with us and for 24 months after your account becomes inactive. However, this retention period may vary depending on the factors outlined above.
Personal information relating to incentive payments made to you will be kept for 6 years (for tax and audit purposes).
- Your Rights
Under applicable data protection laws, you have the following rights in relation to the personal information we process.
| Individual right | What does this mean |
| Right of access | You have the right to ask us if we process personal information about you and for copies of your personal information. You can also request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. |
| Right to rectification | You have the right to ask us to correct or delete personal information you think is inaccurate. |
| Right to erasure | You have the right to ask us to delete your personal information. |
| Right to restriction of processing | You have the right to ask us to limit how we can use your personal information. |
| Right to object to processing | You have the right to object to the processing of your personal information. |
| Right to data portability | You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. |
| Right to withdraw consent | When we use consent as our lawful basis you have the right to withdraw your consent at any time. Please contact us at privacy@walr.com for further information. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law. |
| Right to complaint | While we would welcome the opportunity to resolve any complaints in the first instance, you may have the right to complain to the relevant data protection supervisory authority in your jurisdiction. If you are located in the European Economic Area then details for the relevant data protection supervisory authority can be found here: Our Members | European Data Protection Board. If you are located in the United Kingdom (“UK”), then the relevant supervisory authority is the Information Commissioner’s Office (“ICO”) who can be contacted here: Contact us | ICO. |
California residents may have the rights as described in our California Statement.
If you want to review, correct or request erasure of your personal information, object to the processing of your personal information, or request that we transfer a copy of your personal information to another party, please contact privacy@walr.com in writing.
We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your membership with us. You may update your records directly through your account. If you need further information on how to do this please contact privacy@walr.com.
- Cookies and Similar Technologies
A cookie is a small text file that is placed on your device when you visit our website. Cookies allow the website to recognise your device and store information about your preferences or past actions. We use cookies and similar tracking technologies to operate and secure our website; improve functionality and user experience; and support fraud-prevention and quality assurance.
For further details of the categories of cookies used on our website, the specific cookies used on our website and how you can enable, disable or delete cookies, please refer to our Cookie Policy which can be found here: https://walr.com/cookie-policy-uk/.
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. You may change your cookie preferences at any time by accessing the cookie settings on our website. You may also configure your browser settings to refuse all or some cookies or to alert you when cookies are being set. Please note that if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.
- Complaints
We welcome the opportunity to resolve any complaints in the first instance. Please email any complaints to: privacy@walr.com.
If you would prefer, or if we have not been able to resolve your complaint, you have the right to complain to the relevant data protection supervisory authority in your jurisdiction. For details of how to identify the relevant data protection supervisory authority in your jurisdiction, please refer to section 9 ‘Your Rights’ above.
- Updates
We may update this Privacy Notice from time to time. If changes are material, we will use reasonable efforts to notify you through your account.
SCHEDULE 1 – ADDITIONAL COUNTRY SPECIFIC PRIVACY NOTICE INFORMATION
- Supplemental Privacy Statement for California consumers under CCPA/CPRA
Supplemental Privacy Statement for persons residing in the State of California (each, a “consumer,” and collectively, “California consumers”) under CCPA/CPRA (“California Statement”) includes additional notices required under applicable United States privacy laws, including the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (CCPA/CPRA). The California Statement supplements our Privacy Notice and further explains required disclosures about how we collect, disclose, and sell or share the personal information of California consumers and the rights that California consumers may have under CCPA/CPRA where we act as a business under CCPA/CPRA. When we use the term “personal information” in this California Statement, we are using that term as defined in CCPA/CPRA, which generally includes information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. However, personal information does not include publicly available, de-identified, or aggregate consumer information, which are all defined in CCPA/CPRA.
- What personal information we collect and who we share it with
Our Privacy Notice sets out in general the categories of personal information we collect, sources of that information, business and commercial purposes for why we collect and use it and who we share it with, as well as our personal information retention practices.
However, California law requires we restate some of this information for specific categories that are defined in CCPA/CPRA. We may use the categories of personal information listed within this Notice to operate, manage and maintain our business, to provide our products and services, for vendor management purposes and to accomplish our business purposes and objectives, including, for example, using personal information to develop, improve and maintain our products and services; personalize, advertise and market our products and services; conduct research, analytics, and data analysis; maintain our offices and infrastructure; undertake quality and safety assurance measures; conduct risk and security control and monitoring; detect and prevent fraud; perform identity verification; perform accounting, audit, and other internal functions, such as internal investigations; comply with law, legal process, and internal policies; maintain records; exercise and defend legal claims and for the purposes as further described in Section 5: “How We Use Your Personal Information” in our Nova Opinions Privacy Notice.
We may use the categories of personal information for certain business purposes (as specified in the CCPA/CPRA). We do not use or disclose sensitive personal data for any purpose not permitted by the CCPA/CPRA.
In general, we have collected, disclosed for a business purpose or commercial purpose, the following categories of personal information and sensitive personal information from California consumers within the last 12 months:
| Collected | Disclosed for business purpose | ||
| Category of personal information | Examples as defined in CCPA/CPRA | ||
| Identifiers | Real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name. | x | |
| Personal information categories listed in the California Customer Records statute, Cal. Civ. Code § 1798.80(e) (California Records Statute) | Name, physical characteristics or description, address, telephone number, education, employment, employment history | x | |
| Protected classification characteristics under California or federal law
(where voluntarily provided) |
Age, 40 years or older; race; color; ancestry; national origin; citizenship; religion or creed; marital status; medical condition; physical or mental disability; sex, including gender, gender identity, gender expression, pregnancy or childbirth, and related medical conditions; sexual orientation; veteran or military status; or genetic information, including familial genetic information. | x | |
| Commercial information | Records of personal property; products or services purchased, obtained, or considered; or other purchasing or consuming histories or tendencies. | X | |
| Biometric information | physiological, behavioural characteristics or activity patterns used to extract a template or other identifier or identifying information, such as keystroke, or other physical patterns; and sleep, health, or exercise data. | X | x |
| Internet or other similar network activity | Browsing history, search history, or information on a consumer’s interaction with a website, application, or advertisement. | x | |
| Geolocation data | Physical location (approximate) | x | |
| Inferences drawn from other personal information | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | x | x |
| Sensitive personal information | credentials allowing access to an account; precise geolocation; racial or ethnic origin; religious or philosophical beliefs; union membership; genetic data; processing of biometric information for the purpose of uniquely identifying a consumer; personal information collected and analyzed concerning a consumer’s health, sex life, or sexual orientation; or citizenship and immigration status. | x | |
In the preceding 12 months, we have not sold or shared any personal information of California consumers, as those terms are defined under the CCPA/CPRA.
- Your Rights
Depending on your state of residence in the USA, you may have rights to know/access, correct, delete, portability, limit the use and disclosure of sensitive personal information, and to opt out of sales, sharing or targeted advertising.
If you are a California consumer, you may have one or more of the following rights under CCPA/CPRA:
| California consumer right | What does this mean |
| Right to know | You have the right to know that we process your personal information and, if so, to request we disclose to you:
|
| Right to access and data portability | You may request a portable copy of your personal information in a readily usable format or that we correct or complete inaccurate specific pieces of personal information we hold about you. |
| Right to delete | You may request that we delete personal information that we hold about you (subject to certain exceptions). |
| Right to limit our use and disclosure of your sensitive personal information | You have the right to restrict our use and disclosure of your sensitive personal information. |
| Right to opt out of the sale of personal information | You have the right to opt out of the sale of personal information, as sale is defined under CCPA/CPRA.
|
| Right to opt out of the sharing of personal information
|
You have the right to opt out of the sharing of personal information, as sharing is defined under CCPA/CPRA.
|
| Right not to receive discriminatory treatment | When you exercise your rights under CCPA/CPRA, you have the right not to receive discriminatory treatment. |
Additionally, California Civil Code Section 1798.83 may permit you the right to request information regarding the personal information about you that we disclose to third parties for the third parties’ direct marketing purposes.
- How to Exercise Your Rights
You can submit a request by email at privacy@walr.com, by web form at walr.com or by post to Privacy at Walr, 450 Lexington Ave WEWORK, 4 098 New York, NY 10017-3904. We will verify your request using reasonable methods, which may include matching information you provide with records we maintain. If you are an authorised agent submitting a request on behalf of a consumer, we may require proof of authorisation and verification of the consumer’s identity.
These rights are not absolutely guaranteed and there are several exceptions where we may not have an obligation to fulfill your request. We are only required to honor these rights to the extent that they have been granted to you and apply to you under CCPA/CPRA.
Please consult CCPA/CPRA to determine which rights may be available to you and when access to these rights is limited. You may appeal an adverse decision on your requests by emailing or writing to us, and you have the right to lodge a complaint with the California Privacy Protection Agency or the California Attorney General if you are not satisfied with our responses to your requests or how we manage your personal information. However, we encourage you to contact us first so we can address your concerns directly.
- How We Use Your Personal Information and Who We Share Your Personal Information With
In general how we use your personal information and who we share it with is set out in our Privacy Notice.
We do not sell personal information or share it for cross-context behavioural advertising; if this changes, we will provide required notice and opt-out mechanisms, including updating the Global Privacy Control in supported browsers.
Where U.S. laws apply, we rely on your consent or your direction for participation in surveys, and on our legitimate interest for fraud prevention, security and service improvement. We process personal information for “business purposes” and, where applicable “commercial purposes.” as those terms are defined in CCPA/CPRA.
- Sensitive Personal Information
We do not use or disclose sensitive personal information for purposes other than those permitted by law or disclosed, such as service delivery, security and integrity, short-term transient use, and quality assurance.
- California Shine the Light Act and Financial Incentives
Under California Civil Code Section 1798.83, California residents with an established business relationship with us can request information once a year about sharing their personal information with third parties for the third parties’ direct marketing purposes. If we offer loyalty or incentive programmes related to your participation, we will provide a notice of financial incentive describing the material terms, how the value is calculated, and how you may opt in or withdraw without discrimination. Incentive programmes are voluntary, and we will obtain your consent before enrolment.
- Do Not Sell or Share / Targeted Advertising Opt-Out
If we engage in activities deemed “sale”, “sharing” or “targeted advertising”, you can opt out by using the “Do Not Sell or Share My Personal Information” link and by enabling Global Privacy Control in supported browsers.
- Children’s Data
Nova Opinions is not intended for anyone under the age 13. We do not knowingly collect personal information from anyone under the age 13, and if we discover such data we will delete it promptly. If we allow participation by individuals aged 13-17, we will do so in compliance with market research industry standards, CCPA, CPRA, and any other applicable laws, and obtain any required consents or permissions. If a participant is between 13 and 16 years of age, we will not sell any personal information without affirmative authorization (opt-in consent).
