ISO 20252. With walr.

Learn about our commitment to the core principles of ISO 20252.

Talk to us about data quality.

Introduction

This page outlines Walr’s commitment to the core principles of ISO 20252:2019, the international standard for market, opinion, and social research.

As an already ISO 27001 certified company, Walr endeavours to integrate ISO 20252 principles to ensure high-quality, secure, and efficient data collection services.

Commitment to Quality Principles

Walr has embedded the core quality principles of documentation, implementation, monitoring, and continuous improvement as best practice into its business operations. These principles are aligned with both ISO 27001 and ISO 20252 standards to ensure comprehensive quality management.

Scope of ISO 20252 Framework

As a data collection provider, the following elements of the ISO 20252 framework are deemed in scope for this document:

  • Data Privacy and Security: ensuring the confidentiality and security of research data and participant information.
  • Online Data Collection Standards: maintaining high standards for online data collection methods.
  • Sampling and Panel Management: managing sample sources and panels to ensure representative and high-quality data.
  • Survey Design and Execution: developing and executing surveys to meet research objectives and client specifications.
  • Data Processing and Analysis: handling and processing data to produce accurate results.

1. Data privacy and security

As an ISO207001 certified company we have a comprehensive, certified and regularly audited information security management system.

Key ISO20252 principles followed at Walr. 

  • Full compliance with GDPR and other relevant data protection laws.
  • Continuous training program for all Walr staff focused on information security.
  • All data is anonymized as standard and encrypted at rest and in transit to ensure confidentiality.
  • Where required, explicit consent is gained before collecting personal data.
  • Access controls are in place within the Walr Platform, and our ISO27001 certification ensures that we undergo regular internal and external audits.

2. Online data collection standards

Walr utilizes proprietary technology to script and host online surveys, access online audiences and process data, giving us full control and transparency over our data collection process.

Key ISO20252 principles followed at Walr.

  • Fully secure, GDPR compliant survey platform for end-to-end data collection.
  • Implementation of comprehensive anti-fraud measures prior to survey participation:
    • Digital fingerprinting through integration with Research Defender for bot detection and de-duplication.
    • Invisible CAPTCHA implemented into all surveys.
    • Proprietary quality toolkit (Walr Verify) housing a suite of quality questions focused on tackling human led fraud and inattentive responses.
Learn more about our approach to fraud prevention..

3. Sampling and panel management

Walr manages a broad, diverse and representative audience network which comprises of proprietary panels, fully vetted supply partners and a network of hosted panels/communities who utilize Walr’s comprehensive panel management technology.

Key ISO20252 principles followed at Walr. 

  • Walr does not utilize survey router technology, rather it focuses on creating one-to-one connections between people and surveys in an effort to (i) vastly reduce survey fatigue; and (ii) improve respondent experience prior to entering a survey.
  • There is full transparency on our panel approach with open access to our responses to the ESOMAR 37 questions, to help buyers of online samples.
Read our answers to ESOMAR 37.

4. Survey design and execution

Walr transforms surveys written by our clients into online surveys using proprietary survey building technology. Whilst not responsible for survey design, we use data captured within our platform to advise clients on best practice approaches with a respondent-first mindset.

Key ISO20252 principles followed at Walr. 

  • Detailed testing of surveys to ensure clarity and logical flow for participants.
  • Mobile-first methodology to ensure accessible survey formats for all participants.
  • Whilst not responsible for survey design, Walr provides consultative services to advise clients on survey best practices e.g avoidance of leading questions which can introduce bias.

5. Data processing and analysis

Walr is focused on data processing and not interpretation or analysis. Utilizing our proprietary platform, Walr provides clients with access to both raw data and processed data in the form or tables and charts. Advanced statistical testing and weighting can be applied within the platform built in accordance with robust and proven techniques.

Key ISO20252 principles followed at Walr. 

  • Fully documented and standardized processes for data cleaning to remove incomplete or fraudulent responses.
  • No statistical adjustments or weighting is applied to data unless requested by a client as part of their research methodology.